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Selected Writing

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WOMEN WHO WIN:

TOLU COKER

Natalie Hughes meets the award-winning British-Nigerian designer.

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PRADA SS25 : CELEBRATING UNPREDICTABILITY

Spring/Summer 2025 show report: Prada offers up the antithesis to algorithmic style​

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 COPENHAGEN FASHION WEEK SS25: THE REPORT

Natalie Hughes reviews the shows and meets the designers.

 

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THE HISTORY OF THE HERO: YS’S LE SMOKING

Yves Saint Laurent's iconic tuxedo debuted almost 60 years ago.

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HISTORY OF THE HERO: THE LOUIS VUITTON TRUNK

We unlock the Louis Vuitton trunk and the stories inside.

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THE CAPSULE WARDROBE CHALLENGE

Who What Wear challenged me to resist my maximalist dressing tendencies and embrace a simple capsule wardrobe for a week.

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TREASURE HUNTERS: PIONEERS OF VINTAGE

From the surreal to the sublime, we reminisce about fashion's most memorable runway shows.

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HISTORY OF THE HERO: THE DIOR SADDLE BAG

We chart the rise, fall and rise of Dior’s small but mighty icon.

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HISTORY OF THE HERO:

THE GUCCI JACKIE 1961

Beloved by and then renamed after Jackie O, the accessory is a piece of fashion history.

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HOW VIVIENNE WESTWOOD REDEFINED THE CORSET

From underwear to outerwear, fashion’s punk provocateur turned corsetry inside out.

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THE SHOE THAT NEVER DATES: THE ENDURING...

What do a 19th century French empress and fictional New York columnist have in common?

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THIS ISN'T A BAG, IT'S A BAGUETTE

It was stolen in Sex and the City; now it’s a TikTok sensation. We unpack the history of the Fendi Baguette.

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THE INTERVIEW:

LOU DOILLON

Singer, model, actress, mother – Jane Birkin’s daughter carves her own path. The consummate Parisienne talks poetry and style.

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STYLE OPINION:

COCKTAIL DRESSING

As the invites start arriving for the social season, dressing up is top of the agenda. The Style Report investigates.

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THE SHOPPING REVOLUTION: HAVE WIFI, WILL SPEND

From Instagram shops to 3D couture, we investigate how social media is transforming the way we shop.

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THE ART OF

ENTERTAINING AT HOME

Opulent fabrics, relaxed silhouettes and a languid mood: perfect the art of luxuriating in the season’s new take on lounge wear.

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17 OF THE COOLEST HATS AROUND

Whether you’re lamenting the loss of summer, trying to tame your mane, or simply looking to jazz up your trans-seasonal style...

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NEW BRIDAL: INTERVIEW WITH CECILIE BAHNSEN

Natalie Hughes speaks to Copenhagen designer Cecilie Bahnsen – and five of her brides – about wedding dresses designed for rewearing.

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THE GLORIOUS SPECTACLE OF FASHION

From the surreal to the sublime, we reminisce about fashion's most memorable runway shows.

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HOW TO WEAR

LOW-RISE JEANS

High-waist loyalists needn’t panic; we’ve hacked the polarising Y2K trend.

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THE CORSAGE IS FASHION’S FAVOURITE ACCESSORY

Make like Copenhagen cool-girls, 1920s flappers and Carrie Bradshaw, and pin flowers to your clothes.

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THE CULT OF

THE ROW

Our Fashion Editor charts the rise and rise of the stylishly stealthy brand.

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HISTORY OF THE HERO:

THE CHANEL BALLET FLAT

This dance-inspired shoe has never been more en pointe; we explore the 66-year evolution of Chanel’s iconic ballerina.

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HISTORY OF THE HERO:

THE CHANEL 2.5

Today, the handbag hardly seems radical, but in 1929, it was unlike anything that had been seen before.

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HISTORY OF THE HERO:

THE BURBERRY TRENCH

From polar exploration to cinematic styling, we uncover Burberry's iconic trench coat.

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THE HISTORY OF THE HERO: PACO RABANNE’S 1969 BAG

The bag's ultra-modern design belies its age.

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LOUIS VUITTON SPEEDY: THE 92-YEAR-OLD BAG WE'RE...

As worn by Sixties' starlets, Noughties' It girls and Snoop Dogg.

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THE GUCCI BAMBOO BAG IS AS RELEVANT NOW AS IT...

We chart the rise and reinvention of the brand’s iconic, bamboo-handle bag, from Ingrid Bergman to Harry Styles.

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DECONSTRUCTING

DIOR

You can take away Dior’s creative director, but you can’t take away the house’s spirit.

 

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SPOTLIGHT ON:

LOEWE

Jonathan Anderson’s reinvention of the iconic Spanish house continues into its third season – and this time, it’s all about Japan.

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FOUR NEW DESIGNERS WE’RE INTO TODAY

We’ve travelled from Stockholm to Bahrain to round up a quartet of up-and-coming designers whose collections are turning heads. 

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POKÉMON GO:

A SARTORIAL ANALYSIS

Can you stay stylish while catching ‘em all? Natalie Hughes investigates…

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BECAUSE MEETS:

CHARLIE MAY

Because meets designer Charlie May at her Hackney studio.

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ANIMAL CROSSING

FASHION

Virtual fashion shows and downloadable designer clothes - this is our guide to the wonderful (and well-dressed) world of Animal Crossing fashion.

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HISTORY OF THE HERO:

THE HERMÈS KELLY

Launched in the 1930s, the bag has never been a better investment than it is right now.

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THE HISTORY OF THE HERO: THE MARGIELA TABI

We explore the esoteric allure of the split-toe shoe with a cult-like following.

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THE CULT

OF PRADA

Zoomers and millennials agree that it's the hottest brand in the word; we chart the rise and rise of the house that Miuccia built.

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SIX VINTAGE EXPERTS ON SHOPPING PRE-LOVED

This is the holy grail of eBay watchlists and saved searched terms.

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COPPOLA'S PRISCILLA: INSIDE THE WARDROBE

Costume stylist Stacey Battat chats to Natalie Hughes about working with Coppola.

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AUTUMN 2023

FASHION AESTHETICS

From Rom-Comcore to Rich-Mom Energy – autumn's aesthetics are in.

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HISTORY OF THE HERO:

THE HERMÈS BIRKIN

It’s not a bag, it’s a Birkin: this 39-year-old phenomenon is a better investment than gold.

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FASHION MEETS ART: MOST ICONIC COLLABORATIONS

With Frieze in full swing, revisit some of the best art-inspired collections.

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10 INCREDIBLE ALEXANDER MCQUEEN ARCHIVE...

Own a piece of history from one of the late designer’s most legendary collections.

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HISTORY OF THE HERO:

THE PRADA LOAFER

Miuccia first introduced the shoe in '96, and two decades on, it's more popular than ever.

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STYLE OPINION:

THE NEW FOREVER BAGS

Understated and unadorned – but nonetheless luxurious and covetable – the new-season bags will stand the test of time, says Natalie Hughes.

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VIRGIL ABLOH'S

RULES OF STYLE

As Off-White’s exclusive collection for MATCHESFASHION.COM launches, Natalie Hughes meets the label’s creative director.

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THE WORLD ACCORDING TO PEGGY GUGGENHEIM

We celebrate the life and style of the brilliant, radical and enchanting Peggy Guggenheim.

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DECONSTRUCTING

SAINT LAURENT

Four years on, enfant terrible Hedi Slimane unveils his last collection for the iconic French house.

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HOW TO WEAR:

ITALIAN CITY STYLE

Discover where to go and what to wear in four Italian cities, just in time for the SS17 shows.

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THE FASHION INSIDERS’ GUIDE TO LONDON

London Fashion Week’s favourite front rowers tell us where they eat, drink, shop and stay in the capital.

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