Selected Writing

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MAKE YOURSELF

HEARD

Not loud enough on social media? Up your online presence in 9 minutes...

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DIGITAL MARKETING IN THE TIME OF CORONAVIRUS

Brands can weather the storm by pivoting their strategies, says Natalie Hughes.

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THE SHOPPING REVOLUTION: HAVE WIFI, WILL SPEND

From Instagram shops to 3D couture, we investigate how social media is transforming the way we shop.

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THE LUXURY EVOLUTION OF AFFILIATE MARKETING

A fresh approach to affiliate marketing has revived the attitudes – and sales – of luxury brands, says Natalie Hughes.

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POKÉMON GO:

A SARTORIAL ANALYSIS

Can you stay stylish while catching ‘em all? Natalie Hughes investigates…

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ANIMAL CROSSING

FASHION

Virtual fashion shows and downloadable designer clothes - this is our guide to the wonderful world of Animal Crossing fashion.